It also has to do with their customer service. I had an issue with a reg swap and hydro with them before Living Legends. I got in touch with Ray and he made it right immediately. I was able to speak with him personally at LL7 and thank him for his help.
I also wanted to get a new bonnet for one of my regs (that their team ended up dinging but I wasn't going to point fingers) and he tossed me one for free.
Good customer service and excellent products go a long way to a positive image in the marketplace. (Having everything made in the USA helps too.)