We were offered this as a team - trade prices for Virtue, Macdev & BK stuff. One of the stipulations in the sponsorship agreement was that we weren't allowed to sell any of the products we got at trade prices until 12 months had passed. The other team captain and I decided against it because we know a couple people who'd sell it off for cheap. We like these guys, so we said no.
It seems to be a lot more obvious when teams in the UK decided to sell off new products for under the market value - I have no idea what it's like in the US though.