Yep, pretty much identical issues. I think it is the same in many/most industries now. Not sure I completely agree with his points in the second video because even if a manufacturer sells you something at their cost, there is an opportunity cost to them on a lost sale at a higher value where they would have made more than they do by entering the partnership, so they are putting something of value into the relationship. Otherwise it's very true and similar although there is a little bit of a bias as he is usually on the receiving end of sponsorships rather than providing them.
Very few people/players in this industry recognise "sponsorships" as business deals that go both ways. Very few realize how awful "discount sponsorships direct from manufacturers" are for an industry that requires good playing locations to survive. We simply turn people away for both of those situations and don't do it.